About
Dynamic Marketing and Business Development leader with 12+ years of MENA region expertise, driving go-to-market strategies, client engagement, and high-impact events for international professional bodies. Proven track record in managing complex stakeholder networks, securing strategic sponsorships, and executing multi-channel campaigns, consistently delivering significant attendance growth and cost efficiencies. Seeking to leverage deep commercial rigor, MENA market insight, and digital transformation expertise to support Freshfields' Band 1 global litigation team and drive growth in their Dispute Resolution practice.
Work
Society of Petroleum Engineers (SPE)
|Marketing and Digital Content Manager
Dubai, Dubai, UAE
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Summary
Led regional marketing and digital content strategies for an international professional membership body, driving go-to-market initiatives, stakeholder engagement, and event success across the Middle East.
Highlights
Drove regional go-to-market strategies for flagship MENA events, achieving 20% year-over-year attendance growth and record participation, including a 20% YoY increase for the Reservoir Conference Abu Dhabi in 2019.
Led digital transformation initiatives by implementing marketing automation (Marketo, Salesforce) and analytics platforms, enhancing ROI and scaling BD support while improving content productivity by 30%.
Managed regional marketing budget and vendor relationships with full P&L responsibility for allocated programs, delivering 35% cost efficiency through data-driven optimization.
Cultivated and managed end-to-end sponsor relations and strategic partnerships, securing high-impact participation and visibility for key regional events from proposal through renewal.
Directed integrated multi-channel campaigns (SEO, SEM, social, email) across the GCC, improving content productivity by 30% and achieving 35% digital media cost efficiency.
Conducted in-depth market, sector, and competitor intelligence across UAE, KSA, and wider GCC to identify emerging client needs and collaboration opportunities for strategic pitches and bids.
Mentored and guided junior team members on live work projects, campaigns, and event delivery, fostering cross-functional collaboration across marketing, events, membership, and commercial teams.
Asia Waterjet Equipment
|Marketing and Communications Executive
Dubai, Dubai, UAE
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Summary
Established and managed the marketing function for a B2B equipment provider, developing brand positioning and executing multi-channel campaigns across the MENA market.
Highlights
Established the marketing function from the ground up, developing brand positioning and digital communications frameworks for the MENA market.
Implemented Salesforce CRM strategy, improving lead management, pipeline visibility, and commercial enablement.
Executed multi-channel campaigns, including product launches, regional exhibitions, and customer engagement initiatives, driving market penetration.
BTC Teleconsult
|Marketing Coordinator
Utrecht, Utrecht, Netherlands
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Summary
Supported marketing operations and client retention initiatives for a telecommunications consultancy, contributing to collateral creation and event preparation.
Highlights
Supported marketing operations through the creation of presentations, collateral, and CRM management, enhancing overall departmental efficiency.
Assisted in event preparation and promotional activities, directly contributing to enhanced client retention and engagement.
Education
University of Utrecht, Netherlands
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Bachelor of Commerce
International Marketing Management
Languages
Arabic
English
Dutch
Certificates
Interpersonal & Communication Skills
Issued By
ILM
Leadership & Organizational Behavior
Issued By
Bocconi
Content Marketing Strategy
Issued By
UC Davis
Public Speaking Masterclass
Issued By
Onstage
Skills
Marketing Automation & CRM
Marketo, Salesforce, HubSpot.
Analytics & Reporting
Google Analytics, Google Tag Manager, Marketing Attribution Tools, Performance Analytics.
Digital Advertising
Google Ads, LinkedIn Business Manager, Facebook Business Manager.
Content & Creative Tools
Adobe Creative Suite, Canva, CMS Platforms.
Social Media & Event Platforms
Hootsuite, Feathr, Virtual Event Platforms.
Market Research & Strategy
MENA Market Intelligence, Competitor Analysis, Sector Intelligence, Go-to-Market Strategy, Client Needs Analysis.
Business Development & Sales Enablement
Pitches, Proposals, Campaign Management, Sponsor Relations, Partnership Development, Commercial Relationships, Pipeline Visibility.
Event Management
Strategic Event Planning, Large-Scale Regional Events, Sponsorship Management, Event Delivery, Promotional Activities.
Financial Management
Budget Management, Vendor Management, P&L Responsibility, Cost Efficiency Optimization.
Leadership & Team Management
Cross-functional Leadership, Team Mentoring, Organizational Behavior, Project Coordination.
Digital Transformation
Marketing Automation Implementation, Data Analytics Integration, ROI Improvement.